Steeped in lore (and extra hops), the IPA is a stronger version of a pale ale. The English-style IPA is characterised by stiff English-style hop character (earthy, floral) and increased alcohol content. English yeast lends a fruity flavour and aroma. Different from its American counterpart, this style strikes a balance between malt and hops for a more rounded flavour. There is also a lot of mythology surrounding the creation of this style, which is still debated today.